Conversion Rate Calculator
Measure conversion rate and plan the traffic to hit your target.
Conversion rate is the percentage of visitors who take the action you care about — a purchase, a sign-up, a lead. It is the clearest single measure of how well a page, funnel or campaign turns attention into outcomes.
Enter your conversions and total visitors below to get your conversion rate, then use it to estimate how much traffic you would need to reach a sales or signup goal.
Enter your numbers
Optional — estimates the visitors needed at this rate.
Results
Frequently asked questions
What is a good conversion rate?
Across ecommerce, 2–3% is typical and 4%+ is strong. Lead-generation landing pages often convert higher (5–15%). Benchmarks vary enormously by industry, traffic source and offer, so track your own trend over time.
How do I improve conversion rate?
Clarify your value proposition and call to action, reduce form friction, add trust signals and social proof, improve page speed, and A/B test one change at a time so you know what actually moved the needle.
Why did my conversion rate drop when traffic went up?
New traffic is often less qualified than your core audience. A falling conversion rate alongside rising traffic usually means you are reaching colder visitors — judge it by total conversions and cost per conversion, not rate alone.