On the product detail page of Amazon, there is a feature called the Amazon buy Box that enables users to add things to their shopping cart and buy them straight from a particular seller's listing. It is essential for generating sales and increasing revenue because it is the most prominent and obvious option for merchants to offer their products on Amazon.
A consumer buys from the seller who is presently winning the Buy Box when they click the "Add to Cart" button on a product detail page. The seller with the best overall offer—taking into consideration elements like pricing, delivery choices, and seller rating—is the Buy Box vendor.
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