7 Best Marketing Strategy Examples

A marketing strategy is a set of actions to promote a company's goods or services. It is based on the 4Ps: Price, Place, Product, and Promotion. Traditionally, the strategy is based on the expectations of the target audience. Following a marketing strategy allows a company to effectively communicate with the target audience and create interest in their products, as well as set goals and achieve them. Studying examples of a marketing strategy will help a marketer build his own promotion plan based on successful cases of other companies. This will increase the reach of consumers and make the sale of goods and services more efficient. 

Key Components of Marketing Strategy Examples

Marketing strategies are constantly changing, so the use of outdated algorithms does not lead the company to success. You can choose among relevant methods of communication in accordance with the budget for website promotion and the characteristics of your target audience. To determine the right strategy, it is important to know who your message is aimed at. For B2B, one rule of effective communication applies, while for B2C it is more appropriate to refer to another. Most examples of online strategy are based on the following channels of interaction with potential customers: Site promotion in social networks. E-mail mailings. Referral programs to attract new customers. Interaction with opinion leaders. Paid advertising on Facebook and Google. Content marketing and SEO - increase organic traffic to the site. If the budget allows, You can use several of the above options at once. Or focus on just one channel. Please note that the list contains promotion methods that require financial investments depending on the niche and competition. Do not understand what is reverse phone lookup, learn more by clicking on the link.

7 Best Marketing Strategy Examples

A marketing strategy has several goals at once. It is designed to: Increase demand for a service or product. Generate interest among the target audience. To acquaint with the offers on the company's website and create demand for them. Here are the most successful and original examples of a marketing strategy that can be transferred to almost any brand - even if it is smaller than the market leaders listed here.

Marketing Strategy Examples: Bounty

Marketers of the paper towel brand Bounty decided to abstract away from standard advertising media and focus on situations that are understandable to the buyer. So gigantic spilled cups of coffee and huge melting ice cream appeared on the streets of cities. And a modest citylight with an image of a roll of towels next to it is simple and understandable. The campaign is based on guerrilla marketing, which is hard to ignore. Here, the interactions of the target audience with the brand are much greater than with the traditional appeal from a poster or other medium of commercial information.

Marketing Strategy Examples: Spotify

This example of a marketing strategy shows how to keep users and keep them from switching to competitors. The music streaming service Spotify has made a bet on the convenience and practicality of the application interface. The attractiveness and practicality of the design, the abundance of features and the availability of a free version of the service have allowed it to become a favorite in terms of the number of users - it reaches almost 300 million in the world. At the same time, half of music lovers use paid subscription services.

Spotify's strategy is based on user experience and convenience. To do this, the application even employs artificial intelligence, which selects new songs in the audio collection based on the preferences of the listener.

Marketing Strategy Examples: GoPro  

The goal of the strategy is to create an information space around the brand and attract the target audience to it, which will be loyal to the company. Extreme sports camcorder maker GoPro uses fan content in its social media posts. This helps to popularize the brand and attract new customers who are interested in high-quality action video. The manufacturer also offers its own video editor, which automatically adds a watermark with the brand logo to the video during editing. So the user not only spreads stories about his own adventures, but also shares the secret of unusual shooting. In addition, GoPro regularly holds contests among its users, encouraging them for original content with updated equipment and other valuable prizes. Many people think about comprehensive people search, learn more about it.

Marketing Strategy Examples: Sephora

In the Canada and USA markets, beauty brand Sephora has adopted a customer retention strategy through a lucrative affiliate program. The level system, which is used to differentiate customers, endows the brand with elements of exclusivity. About 80% of sales are carried out by current members of the loyalty program - this makes the business as stable as possible. Market research has shown that four-fifths of customers use a smartphone to select or order products. Therefore, the brand's stores offer free Wi-Fi, as well as a branded application with an attractive and intuitive interface.

Marketing Strategy Examples: Vogue

The company's strategy is to create a sense of belonging to the elite life of the publication. VIP clients have the opportunity to communicate with the editors, key figures in the fashion world, and beauty consultants. They are also available to receive insider thematic content. Interest in the glossy magazine and its online version is supported by invitations to private entertainment events as guests of honor or by offering discounts on the most interesting cultural programs. Personalized loyalty program developed as a result of complex marketing research. The rewards strategy, according to brand representatives, has a positive effect on subscriptions to the publication.

Marketing Strategy Examples: Nike

The goal of Nike's content strategy is to maintain interest in its social media accounts. To keep users' attention, the brand distributes motivational content and information that points to the convenience and practicality of products. Ever since the brand was formed, the founder has been working to popularize activity and offer products that will make sports more convenient and enjoyable. Nike does not use content to directly advertise its products. Rather, he associates his clothes and shoes with sporting achievements and personal victories. It is this information that works great for the subconscious and encourages the target audience to new achievements. And that means new purchases of equipment.

Marketing Strategy Examples: Taco Bell

Taco Bell's social media presence is driven by the preferences of their target audience. The company's clients are active and sociable people with a bright sense of humor and a desire for social contacts. Social media has made it possible for the brand to communicate with the audience in real time, so Taco Bell posts are always in trend. The company actively communicates with opinion leaders and trendsetters, which allows it to constantly increase the reach of potential customers and remind itself of itself in various informational occasions.

Conclusion

As examples of marketing strategies show, the presentation of attractive products to the target audience can be both original and traditional. To motivate people to talk about your brand or product, all you need to do is grab their attention and meet their expectations. This way you can count on word of mouth and viral content that is directly or indirectly dedicated to your products. To build a good marketing strategy, it is important to rely not only on creativity, but also on the characteristics of the consumers for whom this or that campaign is being created. Use people's desire to save money, become part of a popular community, or just take a break from everyday life.