The India packaged beverages (drink) are classified majorly in two fragments Packaged NonAlcoholic Beverages & Packaged Alcoholic Beverages. The Non - Alcoholic Beverages (no alcoholic contain) are further branched into the Carbonate d Beverages and Non-Carbonated Beverages. The Packaged Carbonated Beverages contain dissolved carbon dioxide (CO2). As the Prime Minister Narendra Modi suggested mixing at least 2%fruit juice in aerated drinks in order to help distressed farmers find a new market for their produce. The carbonated beverages includes carbonated soft drinks, energy Drinks and sparkling water while in non-carbonated beverages includes juice drinks, sports Drinks, syrup/squash, and milk based drinks, bottled water, etc. The carbonated soft drinks are generally sweet in taste and are demand widely. The energy drinks contain caffeine in a measurable amount around 145-150mg/lit while sports drinks possess large amount of electrolytes, vitamins, minerals (sodium, calcium, potassium etc.) and protein too with the carbohydrate in the form of sugar. Juice Drinks are made from the extraction or pressing from the fruit & vegetable with/without added some additives and preservatives. The organized juice market is under the three segments by the amounts of fruit/vegetable contents i.e, fruit drinks, nectar juices and 100% fruit juices. The fruit drink contains 2-19% fruit contents while fruit Juices have 100% (almost) fruit content. The nectars are the mediator having 21-90% content of fruit. The packaged bottled water are manufactured by the process of filtration, reverse osmosis (RO), UV or Ozone treatment in order to disinfect the water. In market, the packaged water comes in various packing like 250ml, 500ml, 1 lit, 2-5 lit packaging and barrels (jars). The syrups/squashes are traditionally made of herbal extracts, fruit-flavoured or from fruit juice with preservatives while modern syrups may also contain food colouring. The milk based beverages are popular category with having two product types i.e., Flavoured Milk Beverages & Fermented Milk Beverages (lassi, chaas/buttermilk).
According to the research report “India Packaged Non-Alcoholic Beverages Market Outlook, 2026" published by Bonafide Research, the market holds huge potential because the low per capita consumption compared with that of global peers. The packaged 100% fruit juice market’s CAGR is estimated around 19% in the forecast period. The carbonated soft drinks market has around 50% margin which is very high compare to packaged water segment of 10% margin however the market of packaged water is five to six times bigger. The packaged bottle water market is unorganized with around 80% market share and leading the market. A number of companies selling fake branded water bottle appear in the market. These players do not maintain quality and hygiene standards, which in turn leads to health issues among consumers. As a result, consumers lose faith in bottled water, thus affecting the overall sales. The Bisleri is the market leader followed by other brands like Kinley, Bailey and Oxyrich etc. The rise in the section of gym, athletics and sports has charming the energy and sports drink market among the youth. The Red Bull and PepsiCo’s Gatorade are the market leaders in India with their respective market. The flavoured milk market is making its remarkable market share because of their delicious taste and varied flavours. In India the lassi in Punjab & buttermilk in Gujarat consumes on daily basis though fermented milk beverages haven’tpenetrated noticeable contrast to other countries. In India juice market the fruit drink segment is dominating category with highest consuming mango flavour. However the 100% fruit juice market has tremendous growth in future due to multiple health benefits. On the other hand ready to mix (RTM) beverages are also consumed by the Indian population mostly as welcome & functional drinks as a syrups/squashes in various flavours.
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The Covid-19 pandemic has impacted the non-alcoholic market as the Institutional buyers like HORECA (Hotels, Restaurants, and Cafes) were totally closed in the lockdown period. Due to this the overall market is disturbed however the higher in-home consumption of carbonated soft drinks driven by increasing access to refrigeration have impacted less compare to juice & packaged water segments. The companies and market adviser are approaching to achieve the pre-Covid y-o-y growth with the different market strategy.
Major Companies present in the market: Pepsico India Holdings Private Limited, Varun Beverages Limited, Hindustan Coca-Cola Beverages Private Limited, ITC Limited, Parle Agro Private Limited, Rakyan Beverages Private Limited, Hector Beverages Private Limited, Red Bull India Private Limited, Dabur India Limited, Mapro Foods Private Limited, Mother Dairy Fruit and Vegetable Private Limited, Hershey India Private Limited, Rasna Private Limited, Monin India Private Limited, (AMUL) the Gujarat Co-operative Milk Marketing Federation, Nestlé India Limited, Muddy Puddle Foods Private Limited, MALA'S Fruit Products Private Limited, Haldiram Foods International Private Limited, Hamdard Laboratories, CavinKare Private Limited, RMD Food & Beverages Private Limited, Bisleri International Private Limited.
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The approach of the report: This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to India packaged non-Alcoholic beverages industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry. Keywords: India, carbonated soda, soda water schweppes, carbonated soft drinks, water bottle, juice, fruit drink, jamba juice near me, orange juice, fruit juice, juice market, farmer's juice, nectar drink, mango nectar juice, orange juice brands, syrup drinks, cocktail syrup, strawberry syrup for drinks, peppermint syrup starbucks, rtd drink, jack daniels rtd, electrolyte drinks, body armour drink, lucozade sport,body armor drinks, powdered gatorade, sports drinks brands, gatorade flavors, cirkul water bottle, mineral water, water jug, 2 litre water bottle, 1 litre water bottle, plastic water bottle, gym water bottle, amazon water bottle, energy drink, monster drink, red bull price, nos energy drink, best energy drink, amul flavoured milk, flavoured milk, soy milk, almond milk , coconut milk, oat milk, vegan milk, vegan, hemp milk, chocolate milk, coffee milk, nut milk, berry milk, flavoured milk, plain milk, vanilla milk, strawberry milk, alternative milk.
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Table of Content
3.1. Market Considerate
3.2. Market Definition
5.1. Market Size By Value
5.2. Market Share
5.2.1. By Flavour
5.2.2. By Company
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