Whether a small business owner or working for a multinational company, opting for executive communication training is a must. The way you communicate helps you enhance your skillset and excel in...
Communication is the key in any organization you go to. Without proper communication, working may become a challenge. Communication helps achieve better productivity of employees and plays an...
Public speaking is more just an ordinary skill. It is a medium to build and change your life. Don't believe us that public speaking can change your life and the way people perceive you? Then...
Public speaking is a soft skill that demands you to have excellent communication skills. It is defined as the art of speaking in front of an audience and putting your thoughts across. It is for...
Celebrities and public figures are more than who they are on the screen or in their respective professions for the audience. Millions of people follow and look up to them for their journey,...
Employees are your spokespersons. They represent your organizational values. The way they speak about the organization directly impacts the business. Precisely why, they must enrol for media...
Akshay MHave you ever watched an interview and felt that the person being interviewed was not really answering the question?
Have you ever heard an interview on the radio, lost interest and switched to another channel?
Have you ever read an interview in an article and remained unsure of what the person being interviewed was talking about?
All these people needed media training.
Media training is what people do when they want to learn how to talk to media.
It usually involves general tips and good p... moreHave you ever watched an interview and felt that the person being interviewed was not really answering the question?
Have you ever heard an interview on the radio, lost interest and switched to another channel?
Have you ever read an interview in an article and remained unsure of what the person being interviewed was talking about?
All these people needed media training.
Media training is what people do when they want to learn how to talk to media.
It usually involves general tips and good practices, but mostly “dry runs”, where a person who used to be a reporter (or can act like one) allows the spokesperson to practice in a realistic setting.
The goal of a media training is to communicate more clearly, to explain what your company does (in a compelling way) and how your company’s products are different from the competition.
A media training can be done in many different formats depending on needs – most frequently it is tailored to specific requirements - and can be imparted to many different people across the same company.
The most common are:
A crisis training. The company is going through a crisis and spokespeople need to quickly learn how to communicate clearly, honestly, effectively and consistently.
A one on one session with the trainer and the CEO of a company to prepare for a specific interview with a high-level business publication, such as The New York Times or The Wall Street Journal.
A training that includes the whole C-Suite. This is a very useful team building exercise, where what needs to be said or highlighted about the company is tested, explored, evolved and agreed upon.
A training for a few people in the product team to prepare them to talk to tech press, sometimes in advance of a launch of a new product or to prepare for a trade show (such as CES.)
Other uses for media training: often, people hire a media trainer to prepare for an important job interview; or use it as an internal training for a stellar employee who could use tips on how to communicate better with co-workers or teams.
A good media training can be life-altering. Here is why: we can all learn how to communicate better, and when we are told by a professional how we come across and how to be more clear it tends to have a positive impact across more than one area of our life.
Every business professional relies on effective communication. It enables them to build lasting work relationships. This, however, requires good communication skills and strategies. Through...
Akshay M
Communication is all about using a medium be it spoken word, written word, video etc to convey a message to theirs. Humans are fickle creatures whats interesting to one bores the another into daydream thus defeating the communicators purpose from getting their message delivered. Training helps you become a better communicator.
Due to COVID-19 restrictions, physical meetings have become a dated concept. People are more comfortable connecting virtually. As an employee, you may need to attend video conferences regularly....
Akshay MIt's quite easy. Just follow the instructions:Step 1: Make sure your attendees have enough bandwidth at their location.Step 2: Test your equipment before the meeting begins.Step 3: Do a trial run.Step 4: Send out invitations to all participants.... moreIt's quite easy. Just follow the instructions:
Step 1: Make sure your attendees have enough bandwidth at their location.
Step 2: Test your equipment before the meeting begins.
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